Business of Law

Episode 11: Lucy Bassli on The Modern Legal Ecosystem and Unicorn Lawyers

In Episode 11 we talk to Lucy Bassli founder of InnoLegal Services and Chief Legal Strategist at Law Geex.

Lucy started her career in Big Law (at Davis Wright Tremaine) and ultimately landed a job in Microsoft’s legal department where she served as Assistant General Counsel. At Microsoft, Lucy was responsible for, among other things, the legal department’s procurement operations and contract management systems.

Lucy left Microsoft in 2017 and started InnoLegal Services–part law firm and part consultancy–where she helps law firms and law departments develop new ways to deliver and receive legal services.

In her role as Chief Legal Strategist for Law Geex, Lucy advises on the use of artificial intelligence in contracting, helps with product roadmaps, consults with corporate customers, and assists with the development of go-to-market strategies.

During our talk, Lucy explains who the players are in the modern legal ecosystem (regulators, industry groups, service providers, consumers of legal services and educators) and why to be really successful and efficient, all of them should work together.

She also explains what it means to be a unicorn lawyer–a lawyer that knows law, but also loves, understands and values process and technology.

We also talk about the “Big 4” entering the legal market and how law firm associates have a real opportunity to push for change.

Lucy can be found on LinkedIn and at lucy.bassli@innolegalservices.com.

 

Legal Tech Founder Segment: Nehal Madhani of Alt Legal

 

In our legal founder segment, we talk to Nehal Madhani, founder of Alt Legal. A docketing system for intellectual property matters. You can follow Alt Legal on Twitter or contact Nehal at nehal@altlegal.com.

 

Things We Talk About in This Episode

 
 
 
 
 
Lucy’s Articles on the Legal Ecosystem
 
 
Suffolk Law School’s Legal Tech Certificate Program

 

Episode Credits

 

Editing and Production: Grant Blackstock

Theme Music: Home Base (Instrumental Version) by TA2MI

 

Episode 8: Angie Hickey on the Benefits of Business People Holding Law Firm Leadership Roles

In Episode 8, we talk to Angie Hickey, CEO of the Chicago based law firm Levenfeld Pearlstein. Angie discusses the benefits of business people holding leadership positions in law firms. Angie is well positioned to talk about this topic because she is a CPA, has an MBA and has worked most of her professional life in law firms.

Angie explains that one of the main benefits of hiring business people to help run law firms is that it permits lawyers to focus less on business and governance issues and spend more time doing what they are trained to do–practice law.

Angie also points out that when law firms implement business strategies and systems, the client experience is improved. In fact to ensure their clients’ experience is the best it can be, Levenfeld Pearlstein created the “LP Way“, a five step structure the firm follows to deliver a consistent client experience.

Angie also discusses why collecting feedback is a must for improvement and that when business minded people get involved with law firms, they might have to push for change lawyers may not always want to make.

We also talk to legal tech founder Michael Chasin about Lexicata, a CRM (customer relationship management) and client intake app designed specifically for law firms. Lexicata helps lawyers stay on top of leads, automate client intake forms and provides analytics and insight into marketing efforts and referral sources so law firms can make better business decisions.

You can find Michael on LinkedIn and Lexicata on Twitter @lexicata.

 

Things We Talk About in This Episode:

Bloomberg Big Law Business Article: Law Firms Tap Business Acumen in Competitive Legal Market

The LP Way

The McKinsey 7S Framework

 

Episode Highlights

1:07    Angie started in finance, but ultimately took the CEO position.

2:15   The LP CEO position has real decision making authority–including over compensation.

4:03    Levenfeld Pearlstein was ahead of the curve on putting business people in leadership roles.

5:47    Smart law firms provide business professionals with the right tools and get out of the way.

7:25     What business people really bring to the table are systems and structure to enhance client experience.

9:12     The LP Way

13:16    Interview with Micheal Chasin of Lexicata

18:51    How LP gets client feedback.

19:47    They also collect internal feedback from lawyers and employees.

23:11    How LP has used tech to better the client experience.

 

Episode Credits:

Editing and Production: Grant Blackstock

Theme Music: Home Base (Instrumental Version) by TA2MI1