Legal Marketing
Episode 29: Gyi Tsakalakis on Attorneys Using Tech To Improve Responsiveness and Strengthen Client Relationships
According to Clio’s Legal Trends Report, attorneys fail to respond to more than 60% of inquiries from prospective clients. This abysmal response rate is juxtaposed against surveys of in-house counsel reporting that, on a scale of 1 to 10, responding to client inquiries rates 8.8 in importance to them. Poor client communications should not be the…
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Episode 28: Joshua Becker on Data Driven Lawyers
In Episode 28 Joshua Becker, Chairman of Lex Machina and head of the Lexis Nexis Legal Tech Accelerator talks data driven lawyering. Josh discusses his start in the tech community and his move to venture capital. Ultimately, Josh became involved with Lex Machina, a legal data analytics company started at Stanford. Lex Machina permits legal…
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Episode 15: Keith Maziarek on Pricing Legal Services
In Episode 15 of Technically Legal, we sit down with Keith Maziarek, Director of Pricing and Legal Project Management for the Chicago law firm Katten Muchin Rosenman. Keith discusses the evolution of his marketing and business development roles for two of America’s largest law firms into pricing and project management positions. Keith explains that law…
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Episode 14: Barry Solomon on Legal Marketing and Technology
Marketing. Not always front and center for lawyers and law firms–but it should be. In Episode 14 we discuss legal marketing with Barry Solomon, lawyer, former BigLaw CMO (Chief Marketing Officer) and current President of Foundation Software Group. Foundation develops law firm experience management software providing a foundation for other knowledge management applications that need…
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