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According to Clio’s Legal Trends Report, attorneys fail to respond to more than 60% of inquiries from prospective clients. This abysmal response rate is juxtaposed against surveys of in-house counsel reporting that, on a scale of 1 to 10, responding to client inquiries rates 8.8 in importance to them.
Poor client communications should not be the norm in legal. In Episode 29, lawyer and founder of Attorney Sync, Gyi Tsakalakis explains how lawyers can use tech and software to be more responsive to client inquiries, strengthen client relationships and win new business.
Gyi is a good person to talk to about this subject. His company Attorney Sync is a digital marketing consultancy helping lawyers build good websites and implement effective digital strategies. Gyi is also the co-host of a great legal marketing podcast called Clienting.
In this episode, Gyi talks about a few of the findings from the Clio Legal Trends report, but also offers practical tips to improve client communications. As Gyi notes, the first step in building strong client relationships and improving customer experience does not involve tech at all: It’s making responsiveness a priority and implementing client response policies.
Once a policy is in place, then it is time to think about using tech to enhance client interactions. The backbone is a good CRM platform (customer relationship management). These tools often provide access to email automation, bots and customer support tools that help facilitate client communications.
Editing and Production: Grant Blackstock